Drake’s

Why I Keep Coming Back to Drake’s (Even If My Wallet Cries a Bit)

There’s something about Drake’s that just hits different. It’s classic menswear, sure — soft-shouldered jackets, button-down shirts, nice trousers — but nothing about it feels stiff or overly “heritage.” It’s like your most stylish friend’s wardrobe: smart, effortless, and never trying too hard.

I got my first Drake’s shirt a few years ago — one of their oxford button-downs — and it kind of ruined other shirts for me. The fabric was soft, the collar rolled just right, and it somehow made me look more put-together without feeling like I was playing dress-up. That’s kind of Drake’s in a nutshell: elevated basics that don’t scream for attention, but still make people go, “where’d you get that?”

What I love most is the personality they bring to classic pieces. A lot of brands do "timeless," but Drake’s adds these subtle touches — a slightly unexpected color, a wider tie, a fun print — that keeps it interesting without going overboard. Even their tailoring feels relaxed in the best way, like you could throw it on over a T-shirt and still look great.

Is it expensive? Definitely. But it doesn’t feel wasteful. The quality is there, and these are the kind of clothes you actually want to wear again and again. No weird fits. No trend-chasing. Just really good style, done right.


Drake’s is like the cool, laid-back version of classic British menswear. A bit of a splurge, yeah — but worth it if you’re into quality, fit, and clothes that age well.

More info: drakes.com

Mattias Camner

Co-founder of Black Iris

https://mcamner.com
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The Vanishing (1988)